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Government CH 8 Mass Media and Public Opinion

Issues that concern people at large
Polls that seek to read the publics mind simply by asking the same question of a large number of people
People with whom on regularly associates
Short, sharply focused reports that can be aired in 30 or 45 seconds
A means of communication
Devices that attempt to collect information by asking people questions
The complex collection of the opinions of many different people
The instructions or commands a constituency gives to its elected officials
Certain number of randomly selected people that live in a certain number of randomly selected places
Private organizations whose members share certain views and work to shape public policy
A sample deliberately constructed to reflect several of the major characteristics of a given population
Any person who, for any reason, has an unusually strong influence on the views of others
The public issues on which the peoples attention is focused
A representative slice of the public
Those means of communication that reaches large audiences