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"What is Marketing"-Unit 1 Vocabulary

Across
things you can touch; tangible objects
percentage of a market’s total sales that is earned by a particular company over a specified time period
goods consumed in a short time or that have useful lives of less than three years
business that buys consumer goods or services and sells them directly to the ultimate consume
process of exchanging messages between a sender and a receiver
all businesses who buy products for use in their operations
people who purchase goods and services
processes for creating, communicating, delivering, and exchanging goods and services that satisfy customer needs and wants
any paid form of non-personal presentations of ideas, goods or services
all the activities involved in moving or transferring the ownership of goods or services from producers to consumers
various types of communications that marketers use to inform, persuade, or remind customers of their product
Down
face-to-face selling in which a salesperson attempts to persuade a consumer to make a purchase
intermediary who buys goods from producers and sells them to retailers
general conditions in which people live; usually measured by the quality and quantity of the goods and services that people own and use
promotional activities other than advertising, personal selling, and publicity which stimulate customer purchases
good is expected to last at least three years
things you cannot physically touch, tasks performed for a customer for a fee
organization who creates the good and or service
the non-paid –for communication of information about the company or product, generally in some media form
system in which people make and spend their incomes
all people who share similar needs and wants and who have the ability to purchase a given good or service