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The Mass Media

Introduction to Sociology
Most often used to refer to interest group's monitoring of media content.
This approach assumes that social behavior can be understood in terms of tension between groups.
Socially defined position in society
The flow of content across multiple media.
The relative lack of access to the latest technologies among certain groups.
This dysfunction occurs when the audience becomes numb and fails to act due to massive amounts of media coverage.
An unreliable generalization about a group of people.
A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests.
Someone who influences the opinions and decisions of others.
Print and electronic means of communication that carries information to wide audiences.
This sociological approach emphasizes the way in which parts of a society are structured.
The process by which a relatively small number of people in the media industry controls what reaches the audience.