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DECA VOCABULARY

Across
path a message travels
distinctive characteristic of a good or service that sets it apart from similar items
seller uses prices of competing products as a benchmark instead of considering own costs or the customer demand
method used to collect info on the likelihood that people will demonstrate some type of predictable behavior regarding the purchase of a good or service
the market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it
communicating w/ a particular group who is most likely to become customers, defined by demographics, geographics & psychographics characteristics
observing a customer prior to interaction
Down
pricing method in which the price of a product is charged according to its demand--demand ↑ = price ↑ & demand ↓ = price ↓
exhibit of products or services of interest to a specific industry
all of the different products &/or services a company makes or sells
selecting & evaluating channel members to monitor the movement of a product from producer or manufacturer to end user
statistical study to identify patterns or trends in a marketing situation
technique of offering two or more complementary goods or services together as a package deal--sold at an attractively lower price
occurs when respondents do not reveal their true opinions on a subject--question misunderstood, lie, try to present themselves in a favorable light