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DECA VOCABULARY LIST 4

Across
the items found in an advertisement include Headline, Copy, Illustration & Signage
an outline of the marketing tools, strategies & resources that company intends to use to promote a product or service
advertising that sends a promotional message to a targeted group of prospects & customer rather than a mass audience
written study that includes a market & strategic overview, background info, research role, objectives, suggested approach & research target, reporting requirements, timing, budget, etc.
all marketing activities other than advertising, public relations & personal selling that are directed at a customer to increase sales
refers to the path a product takes from producer to the final consumer
develops from a viral marketing technique used to get consumers talking about a product
the items found in an advertisement include Headline, Copy, Illustration & Signage
refers to the path a product takes from producer to the final consumer
a photograph, drawing or other graphic that is used in a promotional message
Down
advertising that sends a promotional message to a targeted group of prospects & customer rather than a mass audience
information in an unorganized form that have a relationship with current conditions, ideas or knowledge