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Poetry Lingo

Presents only 2 choices and forces someone to choose from the two choices when in reality there are plenty more options out there
An appeal based on what is considered to be right or wrong (ethics)
A suggestion to think or act as others do
Feed into someones fears
Is a conclusion that assumes a cause/effect relationship between two sequential events
An emotional appeal that is usually tugging at the senses
A mistake in reasoning, a flawed argument used just to when a debate, a distraction from the actual argument, or a weakness in reasoning
Asking for change or reconsideration of an issue
A public figure or a celebrity promotes or endorses a product, policy, or political candidate
The use of a variety of communication techniques in advertisements or speeches that create an emotional appeal either verbally of visually to obtain or project a particular belief or opinion
Average results are reported, but not the variation; a percent or fraction is presented but not the sample size; selection bias is used; graphs are not to scale
A tactic used mainly in advertising that presents people as "authorities" on products or issues
Stressing positive qualities and ignore negatives; only gives part of the picture; one-sides; biased
An appeal based upon logic or fact
One point or argument does not follow logically from the from the preceding one, no logical relationships exists between two or more supposedly connected ideas
A device by which the ad links the authority or prestige of something else; references something well known or respected (symbolism); similar to a literary allusion
Giving a person or idea a bad label by using an easy to remember negative name or symbol-also calling out the name of the other product in the advertisement
An argument that attacks the character of a person rather than his opinions or arguments
Uses comparisons or metaphors to relate ideas or situations that are not really that similar
An attempt to convince the audience that a prominent person and his ideas are "of the people"
Saying a word or phrase over and over again so it "gets stuck" in the audience's mind
Misrepresents the context from which a quotation is taken; putting words or ideas in people's mouth/head; creating a "dummy" or fake or falsified argument or situation so you can attack it.
Words with positive or negative connotations that stir readers feelings
An appeal based on tragedy or sadness