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Chapter 4 Business Writing

Writing strategy that starts with the main pt. follows up with secondary details, end on positive note
% allotted to revising and editing
Includes direct, indirect bad news, and indirect persuasive writing
Writing by one person who makes frequent but not daily updates
% allotted to proofreading
Avoids vague words, general expressions, or disagreeable mental pictures
Ranges from 1-4 pages and highlights the major findings of a longer document
Attitude of friendliness and goodwill; "you-attitude."
Allows you edit your writing to make sure you have included all elements of effective business writing
Primary communication in most organizations
Various forms that allow people interact and share information online
Audience feels eager, interested, pleased, and neutral
Good news feedback
% allotted to planning and writing
The doer of the action is often buried in the object of a preposition
Avoids familiar words and jargon, checks for readability
Avoids wordy expressions, trite phases, and useless repetition
Proper format, correct spelling, grammar and format
Audience feels displeased disappointed, unwilling, uninterested
Answers who, what why, how, where and when?
Attention, Interest, Desire, Action
Used to communicate with internal and external audiences
Combines all principles of effective business writing
Informal messages requesting information, enforces agreements, delivers short reports; internal communication
Bad news feedback