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Chapter 7 Vocabulary

Matthew McLoughlin
Small Business Management
11/3/17
Across
A forecasting method in which all potential buyers in a target market's submarkets are identified & the estimated demand is added up .
The process of location and describing potential customers.
A method of forecasting in which sales is the estimated variable.
Market information that has been previously compiled
Specific characteristics that describe customers their purchasing power , their consumption patterns, and other factors.
A strategy that recognizes different preferences of individual market segments and develops a unique marketing fix for each.
A forecasting method in which variables related to sales are used to project future sales.
A description of potential customers in a target market
A group of customers who have purchasing power and unsatisfied needs
Specific characteristics that distinguish market segments according to the benefits sought by customers.
Down
Rivalry in business
A forecasting method that begins with a large-scope variable and works down to the sales forecast
A strategy that defines the total market as the target market
The gathering, processing, interpreting, and reporting of market information
The fundamental benefit or solution sought by customers
A person who starts a business and takes on the risk and rewards for the venture.