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Unit 4 Vocabulary

Across
Finding out information about a product
Involves gathering existing data that has already been produced.
Is the process of estimating future sales.
A management information system (MIS) designed to support marketing decision making.
A question, especially one addressed to an official or organization.
A process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making.
Any type of research that you go out and collect yourself.
Data that can be applied to solve a problem.
Down
Activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
An amount that has to be paid or spent to buy or obtain something.
Designed to produce certain desired effects.
The function that links the consumer, customer, and public to the marketer through information.
A letter written to request information and/or ascertain its authenticity.
The study of the effects of the different mass media on social, psychological and physical aspects.
A system that analyzes and assesses marketing information, gathered continuously from sources inside and outside an organization.