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Persuasive Vocabulary

Across
Information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view
A statement that can be proven from evidence
Speaking or writing to get an audience to agree with your point of view
Segments of a population based on age, race, gender, etc.
The suggestion that you should join the crowd by using a product
Person who buys and uses products and services
Appeal to the audience's sense of honesty and/or authority (morals/standards)
Down
Appeal to the audience's sense of logic (rational)
Appeal to the audience's sense of emotions
Person's written or spoken statement praising the virtue of a product
Concerned with beauty or the appreciation of beauty
An unfair preference for or against something based on personal views and not facts