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Persuasive Techniques

Fallacies and Techniques Vocabulary Study
Across
Advertisers make it seem that everyone is buying this product, so you feel you should buy it too.
Classifying an entire group based on one trait or characteristic of that group.
Involves the author's using strong feelings, like fear, instead of facts to persuade you to buy their products.
Making a conclusion based on too little evidence.
Using the product name or pictures of the product several times within the advertisement.
Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless.
Down
Attacking the person making the argument instead of the argument itself.
Believing that two things are related because they are in the same category.
Stating that a small problem will lead to much bigger problems down the line, even if it is not practical
The use of exaggeration to sell a product.
Advertisers use people, many time celebrities, to say they like the products. Sometimes, the person does not actually say that he or she uses the product.
Information that is used to distract from the real issue.