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Marketing and Advertising

Across
INDIVIDUALS COMMITTED TO THE ENVIRONMENT AND BELIEVE THAT THEIR ACTIONS POSITIVELY EFFECT IT
TYPICALLY USED TO INCREASE THE WEIGHT OF A PRODUCT
RECIEVING CERTAIN ADVERTISEMENTS BASED ON RECENT SEARCH OR BROWSER HISTORY
TOOL USED BY COMPANIES TO BREAK CONSUMERS INTO GROUPS
THE BELIEF THAT ANY ACTION OF AN INDIVIDUAL WILL BE BASED ON PROVIDING THE GREATEST GOOD FOR THE GREATEST NUMBER OF PEOPLE
PROHIBITS THE USE OF ANY FALSE ADVERTISING
FIRMS CAN USE THESE WORDS TO PULL IN CONSUMERS WHO DO NOT TRULY UNDERSTAND WHAT THEY ARE BUYING. FOR EXAMPLE: HEALTHY, ORGANIC, NATURAL
MOVEMENT BY COMPANIES TO ENVIRONMENTALLY PROMOTE THEIR BUSINESS
SOCIAL NETWORK FOUNDED IN 2004
Down
THE BELIEF THAT INDIVIDUALS SHOULD ACT IN A WAY TO PROMOTE THEMSELVES IF THE NET RESULT WILL BE POSITIVE
ADVERTISING THAT IS AUTHENTIC, 100% HONEST, AND HELPS BUILD A MORE LOYAL CUSTOMER BASE
THE BELIEF THAT THE ONLY PERSON WHO CAN DETERMINE RIGHT AND WRONG IS BASED ON THE FREE WILL OF THE PERSON MAKING THE DECISION
CONSUMERS ARE TEMPTED TO COME INTO A STORE BECAUSE OF AN OFFER THAT THE RETAILER DOESN'T INTEND TO HONOR
REACTIONS BY CONSUMERS TO NEGATIVE ALLOCATIONS BY COMPANIES
INFORMATION OF A BIASED OR MISLEADING NATURE
ARE AWARE OF ENVIRONMENTAL ISSUES BUT CAN'T CONTEST TO SPENDING MORE MONEY ON HEALTHY PRODUCTS