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Product Placement Crossword

Across
A name given to a product and/or service such that it takes on an identity by itself.
A person who purchases goods and services for personal use.
A company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.
A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
To provide funding for a person or enterprise.
Chain of fast-food restaurants.
The action or business of promoting and selling products or services, including market research and advertising.
Down
An article or substance that is manufactured or refined for sale.
A person who purchases goods and services for personal use.
A brand of beer.
Largest paid product placement market.
The state or condition of being liked, admired, or supported by many people.
A silent film that came out in 1919 in which the first case of product placement was documented.