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3.01 Vocab

Across
A name, term, symbol, or design
A framework for the promotional activities of a business.
Under one product how many sub-products company provides or how many varieties company have for that product
The removal from the marketplace of a product that is defective or hazardous to consumers.
The product life cycle stage in which sales rise rapidly
The efforts involved in the creation of a new product.
The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.
The state of being outmoded or unfashionable.
The act of communicating information about products, services, images, or ideas to customers or clients.
The decision to buy from a certain business.
A pricing strategy that involves setting prices higher than those of the competition.
The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
Down
A guideline regulating the range of prices for goods and services that businesses offer to customers.
Criteria for determining a product's ability to meet specified guidelines or requirements.
Marketing element focusing on considerations in getting a selected product in the right place at the right time
Goals a company hopes to accomplish through its pricing strategies.
A career that involves monitoring and developing one or more existing products.
A group of related product items.
A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.