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OER MSP 111 Research Theories and Concepts

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1. Complete the puzzle
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Across
Focuses on how people use the media to create meaning, understand reality, express values, and order experience.
The mass media have some effects, but the media are rarely the direct cause of our social problems.
Media effects model that sees audience as passively.consuming media.
People shape media messages to fit or support their own values and viewpoints.
Theory that explains how the mass media shape public opinion.
Response to a message.
Anything that affects the message being received or understood.
Theory that states individuals imitate behaviors/attitudes that are modeled by the media.
Heavy consumption of media leads individuals to perceive the world in ways that are consistent with media portrayals.
Assumes the communication process flows in one direction only.
Down
A person or entity that makes decisions about what media content will be made available to the public.
People believe others are more affected by media messages than they are themselves.
If a person thinks their views on controversial issues raised in the media are in the minority, they will keep their views to themselves.
Decision-making process determines which facts to focus on and which to obscure.