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FMD 258

Across
Tactic to prevent hostile takeover of a company by making shares look less attractive
Product has become diffused within this market
Slowing market
Perception customer has of a company or product in relation to others
Treatment that presents products in a way that differentiates them from most other products
Electronic retailing strategy that is exclusively online
Increase in production at the same part of the supply chain
Descriptive collection of words that give detailed info
This type of shot promotes the overall image of the company
Brief paragraph that describes reason for existence
Most influential group on buying behavior
Receives most attention in catalog
Acronym for retail classification system
Down
Acronym for city with more than 50,000 inhabitants
Parent company selling one of its businesses.
Strategy where brand enters multiple counties at once
Occurs when companies export a product to another country below the home market price of below cost of production
Measures changes in cost of living due to inflation
Make it or break it season
Detailed, forward-thinking descriptive piece
Compact food market
Growing market
Analysis that covers total cost of catalog, per page cost, and the required sales per item
Cluster of tenants referred to by the shopping center industry
First step in strategic planning