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FMD 258 Midterm Review

Allison Slattery
Across
A consumers degree of awareness about a brand and its image.
A type of photo that doesn't promote a specific product, but rather the overall image or brand of the company.
Suppliers sell through as many retailers as possible.
A social movement advocating fair interaction between people and merchants.
An increase in prices overtime because of an increase in volume of money and credit.
Companies that do business only in their home countries.
A retail store that sells products at prices that are lower than they typical market value.
A secondary line of merchandise created by a high-end fashion house or brand.
For this type of retailer production processes are expedited in order to get new trends in the store as quickly and cheaply as they can.
They have a shifted emphasis from producing textiles and apparel to consuming them.
A period where there is less money in the economy than there was previously.
A set of business activities that adds value to the products and services sold to consumers for their personal and family use.
Down
The "make it or break it" season for retailers.
Retail businesses that focus on specific product categories.
The process that uses product, price, promotion, and distribution to address customer needs effectively and to turn a profit.
These shoppers spend the least per trip but the most annually.
A city with 50,000 or more inhabitants, or an urbanized area of over 100,000 people.
Term meaning the economy is doing well.
An expansion with a compatible company in a host country; there are shared risks and profits.
Creation of an independent company through sale or distribution of new shares.
Selling rights of brand to manufacturers, company typically receives a royalty.
Searching a database for pertinent information that can be used to target future offers to customers.
One party grants another the right to use their trademark or trade-name.
Two or more companies pooling resources in order to be one larger company.
Is the trade alliance that promotes trade among the United States, Canada, and Mexico.