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Technology/Market Segmentation

Group 3
Across
which services customers already used, how many institutions they did business with, how many transactions they made in a month.
it is defined as the difference between the amount of information required to perform a task and the amount of information already possessed by a customer.
Can be defined as the set of reasons for an individual to select an accommodation.
Can be considered key factors that influence the selection of any accommodation.
financial sophistication, time spent on investments, risk tolerance.
Down
is a marketing term referring to the aggregating of prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
online community marketplace that connects people looking to rent their homes with people who are looking for accommodations.
from a self-service perspective is defined as a belief in one's ability to command and exert power over the process and outcome of a self-service encounter.
An economic model based on sharing underutilized assets from spaces to skills to stuff for monetary or non-monetary benefits.
is the actual physical environment where the service is performed, delivered and consumed. It is also the place where the firm and customer interact. It is considered to have an impact on customer response, particularly perceptions, evaluation and assessment.