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Chapter 11

Across
In an _______ presentation, your approach technique quickly captures your prospect’s interest and immediately identifies signals that the prospect has a need for your product and is ready to listen.
The five purposes of the presentation for sales success are knowledge, beliefs, desire, attitude and ____.
Attempts to have prospects imagine themselves using the product.
devices that chiefly appeal to the prospect’s vision, with the intent of producing mental images of the product’s features, advantages, and benefits.
Selling is ___, not a battle between the prospect and salesperson, so loosen up and enjoy the presentation.
Down
The _____ Sequence is a great method of determining if the FAB is of interest to the buyer.
_____ suggestion is used widely by professional salespeople in all industries because it does not “tell” but suggests buying, which does not offend the buyer.
One of the best ways to convince a prospect that a product is needed is to show the merits of the product through a _____.
George Wynn the Showman is the Industrial salesperson for...
talking or presenting the product in a striking, showy, or extravagant manner.