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Name: _____________________
Across
A quality of a good or service that sets it apart from similar items.
A point of resistance, disapproval or disagreement brought up by a client at any stage of the selling process,
The tendency to oppose change or preserve what is established
Any sequence through which a message may go.
The feeling of affection
The exchange of property, products or services for a specified amount of money or goods
To hold back
The characteristic of a product or service that makes it better than another
That which appears to be. A fundamental agreement
Down
To hold the attention of, to consider important, to persuade
A condition in which everything is in its proper place and performs its proper function
A feeling of happy, optimism
Something that someone wishes to do
A term used to indicate an advantage, profit or gain attained by an individual
A feeling of opposition or hostility
A feeling of being worn out and impatient because one has no interest in one's current activity
Ways of behaving toward people that are socially correct and show respect for their comfort and their feelings