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Mass Media

The relative lack of access to the latest technologies among lowincome groups, racial and ethnic minorities, rural residents, and the citizens of developing countries.
The process by which a relatively small number of people in the media industry control what material eventually reaches the audience.
The phenomenon in which the media provide such massive amounts of coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue.
The practice of buying more than we need or want, and often more than we can afford; a preoccupation of postmodern consumers.
An unreliable generalization about all members of a group that does not recognize individual differences within the group.
A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests
The flow of content across multiple media, and the accompanying migration of media audiences.
Reporting that is highly local and typically Internet-based.
The collective benefit of social networks, which are built on reciprocal trust.
Print and electronic means of communication that carry messages to widespread audiences.