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Marketing Unit 4 Vocabulary

Across
Building for storing large quantities of inventory
Promotion designed to look as though it is coming form an unbiased stranger or a friend, instead of from a corporation.
Hiring an outside company to do specific work
Businesses that serves customers from a building or store
Stealing of merchandise from as store by a person posing as a customer
Non personal promotion paid for a by an identified sponsor
Marketing activities to design to entice customers to buy a company's product
Combination of promotional elements
Marketing activity in which the sponsor pays for an activity such as sporting event, cultural performance, or charity events
Return of a portion of the money paid for a purchase
Promotional efforts are focused on intermediaries
Items held in storage
Smallest unit of an item for which sales and stock records are kept
Promotional efforts are focused on the consumer
Down
In advertising, the physical means of carrying and advertising message, for example newspapers
Selling products to consumers over the internet
Document authorizing the purchase and delivery of certain goods at specific prices and time
Discount or money paid to the intermediary who buys the product.
Visual, nonverbal aspect of words printed on a page
Gathering and using customer data to develop better communications with customers
Difference between the perpetual inventory and the actual physical inventory
Term used for the handling details of any complex activity
The process of making a product or service available for the consumer or business user who needs it.
Text that provides information and sells the product
Type of bar code