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inside sales representative vocabulary

Across
A sentence or phrase that tells people what to do. “Schedule a call.” “Click here.” “Buy now.”
What you get back from an investment of money, time, or talent.
A contact that matches one or more of the characteristics of the buyer persona.
Down
Phone call to a potential customer that you’ve had no prior contact with.
The percentage of people who clicked through, for example, on a link in an email.