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Persuasion

Teacher: Block
Across
Uses fear to get consumers to purchase a product or take action.
A technique in which a sound, word, phrase, or line is repeated
Trying to convince someone to do something because everyone else is doing it.
Appeals to your emotions, makes you feel a certain way
The ideas of someone who is an knowledgeable in a certain field
a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
Favoring one side over the other
a wrong belief : a false or mistaken idea
Using someone famous to sell a product or convince you to do something
Any form of communication that is distorted-conveys false or misleading information
Down
a general statement, idea, or principle.
the act of saying something that is opposite or very different in meaning to something else
Uses everyday people to sell products or ideologies
Ads that convince you that only the best people use a certain product
Exaggeration