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Chapter 18 Nic Trevathan

Across
A persuasive tactic
A contention to easily knock down
Part information and part persuasion
Urges listeners to act
Accusing another person
Prove a point
Individual's dynamism or forcefulness
Acceptance
Solution to demonstrates they need
Convince audience they need to adopt concept
Proposed innovation is wrong or should be adopted
The process of influencing the attitudes, beliefs, values or behaviors of others.
Overt, observable action
Persuasive technique in which the speaker tries to gain compliance by saying everyone is doing it
Down
Confidence in the existence or truth of something
Process of demonstrating a similarity with your audience
Appeals to listeners feelings, needs, desires and wants
Relative worth
The value you place on yourself
Individual's honesty and basic nature
Predisposition to respond for or against an object, person, or position
The degree to which a speaker is perceived to be believable
Shows what the situation will be like with the need satisfied
Person's ability and knowledge
Persuade audience to give you their undivided thought