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Pinterest Terms

Across
Pinterest’s estimated likelihood for an ad to be clicked, saved, or tapped for a closeup. This metric assists in determining the winner of a Pinterest auction.
A payment model in which an advertiser pays Pinterest each time an ad is clicked.
Cost per action. The amount of money the marketer spends to drive each website sale.
The unique ID used by advertising companies to track apps on a smartphone or tablet.
A mechanism for allowing advertising systems to interact with each other. Preferred Marketing Partners (PMPs) use Pinterest’s API to configure campaigns and retrieve performance data.
A payment model in which an advertiser pays Pinterest each time an ad is saved, clicked, or tapped for a closeup.
Click Through Rate
A measure of the advertiser’s competitiveness in Pinterest auctions. Promoted Pins are awarded to the campaign with the highest expected value or effective CPM (eCPM).
A tool used by advertising companies to collect web browsing behavior. Pixels are useful for both retargeting and conversion tracking. The Pinterest Tag is implemented via a pixel.
Consumers who use the Pinterest Product
Sales that happen on a marketer’s website after a users views (but does not click) an ad.
Down
Sales that happen on a marketer’s website after a user clicks an ad.
return on ad spend
The unique ID used by advertising companies to track a web browser.
Key performance indicator. The advertiser’s primary success metric.
The number of impressions each user was served for an ad campaign.
Cost per install. The amount of money the marketer spends to drive each new app install.
Clickthrough rate. The percentage of impressions that are clicked.
Pinterest's advertising customers
A payment model in which an advertiser pays Pinterest each time an ad is served. CPM rates are expressed as the cost of buying 1,000 impressions.
The number of users who were served at least 1 ad impression from an ad campaign.
A trusted third party who helps marketers establish a more comprehensive, scale-able and valuable presence on Pinterest
Engagement rate. The percentage of impressions that are clicked, saved, or tapped for a closeup.
Small and medium-sized businesses, generally defined as companies with under 1,000 employees.