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Consumption in China & Advertising and Consumer Culture in China

Across
What Olympics did Li-Ning want to sponsor
Li-Ning's biggest Chinese competitor
Past leader of China
The brand image Li-Ning wanted to produce
Policy of allowing one child per family
Li-Ning's biggest global competitor
Down
Li-NIng hoped to create what with their Chinese products
Viewed as being an alternative to the norm
China _____ took the number one spot of spending travelers
Good taste in products