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Chapter 12

Teacher: Eilene Wollslager, PhD, APR
Across
Standards to measure if conclusions are correct.
Setting up what is important for people to think about through the media
Drawing public attention to one issue as opposed to another
Emphasizing one aspect of an issue more than others to put it in a favorable light.
Cover and ______ used by DOD to protect cover of key personnel.
_______ management to put clients in a positive light.
Trying to stay ahead of other news organizations
_______ security to maintain control and protect key information.
PR often tries to ______ the news media.
Work that journalists do is public.
Down
Time constraints
PR Pioneer who talked about "engineering consent"
Shaping public opinion to favor a particular side, especially during war.
Frequent source of stories
PR practitioners try to project this through the media
______ is reality according to Lee Atwater.
Something that has meaning beyond itself.