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Advertising and Promotional Culture

Across
a Canadian advertising lobbying group (acronym)
someone who generates celebrity capital online via personal brand
sponsored and funded by an advertiser
a Canadian media activist group
market ________; organizing consumers into small groups
managing communication between a company and its publics
a cross between advertisements and editorial material
Down
media content designed to promote consumerism
promotion beyond advertising that includes sponsorships and logos
________ advertising; similar to advertorials but are labelled
parodying an ad in order to make a political statement
a theory of knowledge and what constitutes as knowledge
the value that is built up in a brand
computer formulas that allow the targeting of specific consumers